Clever branding, to say the least. Amazon provides a whopping 27, jobs to workers in the UK alone. These are split between a number of their different departments. It just goes to show how despite having their own interests at heart, a large corporation can still have a positive impact on the society around them. As many people know, Amazon started off as a vendor who only sold books.
But do you know what the very first product they ever sold was? Quite the complex title. Some businesses are slow burners. Amazon by contrast had sold books to all 50 US states and 45 countries by the end of their first month of trading. Company culture is a major influencing factor in every decision Amazon make.
They demonstrate that across all parts of their business. Perhaps most intriguingly is their service desk policy.
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Every single member of the team including CEOs have to spend at least two days a year working on the desk. The idea is to give everyone, regardless of position, an idea of how important and valuable a good customer service department is. The e-commerce giants are currently ranked as the second most admired company in the world according to Fortune , behind only technological powerhouses Apple.
They must be doing something right. While Amazon has employees dotted all across the world, as many as 40, of them live in Seattle, Washington.
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Founded by Jeff Bezos on July 5, , in his garage called Cadabra, Inc, Amazon has now become the worlds largest internet retailer. Amazon is the fourth most valuable public company in the world and is considered as one of the Big 4 technology companies in the world. It initially started as an online marketplace for books. However, it expanded itself in selling electronics, software, video games, furniture, clothing, jewellery and more. Amazon now operates in 17 countries throughout the world.
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